Skip to main content
Turning web, marketing, and data strategy into measurable outcomes for higher ed.

Semantic Search
and AI Chat
for Higher Ed

AI chat assistants and search tools that leverage your website content to help every student find what they need, instantly.

Learn More →

Services

AI + SEO Visibility

AI-driven search optimization and content strategies.

Web + CMS Strategy

Statamic/Laravel consulting, CMS optimization, site personalization.

Data + Marketing Intelligence

Slate integrations, analytics dashboards, attribution modeling.

Web Hosting

Power your website with scalable, on-demand hosting in the cloud.

About Us

Solving higher ed problems.

At Fathom This, we believe colleges and universities deserve technology that is both cutting-edge and intuitive. Our mission is simple: bridge the gap between institutions and next-generation web, marketing, and AI solutions, empowering you to thrive in an evolving digital landscape.

We help colleges and universities improve visibility, marketing ROI, and enrollment outcomes using specialty AI products, advanced web technologies, and data-driven insights, all strategically aligned with your institutional goals.

After nearly two decades of building websites and leading digital strategy in higher education, Zac Vineyard launched Fathom This to help solve the persistent, complex problems of web technology, emerging tech, and marketing data analysis in higher ed.

Contact

Discuss your project with us.

contact@fathomthis.agency

Insights

September 16th, 2025

Introducing Google AI Overview Tracking for SEO/AIO Success

Our platform is now tracking content and citations in Google AI Overviews, the AI generated content at the top of Google's search results page.

July 22nd, 2025

Semantic Search & RAG in Higher Ed: The Quiet Revolution in Campus Tech

Semantic search and RAG (Retrieval-Augmented Generation) are transforming content search (website or other) and will change how prospective and current students get answers.

May 23rd, 2025

Statamic: The CMS Higher Ed Doesn’t Know It Needs

Throughout my career I’ve been watching for a CMS that really would simplify or solve higher ed web problems. Everything changed when I found Statamic.

May 17th, 2025

Personalization: a definition and how it is solved

As the topic of personalization has developed alongside AI, it’s become clear to me that higher ed institutions—when it comes to their martech stack—need a better definition of what personalization really means.