Introducing Google AI Overview Tracking for SEO/AIO Success

The rise of generative AI search is transforming how higher ed institutions are discovered online. Traditional SEO tactics (optimized keywords, backlinks, technical tweaks) no longer guarantee visibility when answers are being composed dynamically by AI.

At Fathom This, we don’t see this shift as a barrier to success. We see it as a new metric that can be tracked, analyzed, and leveraged. Our platform is now tracking content and citations in Google AI Overviews, the AI generated content at the top of Google's search results page.

Measuring Authority in AI Results

• While others make recommendations that might influence how your institution is cited in AI-driven search, we’re building the dataset to prove it.
• We monitor how and when your institution’s website is cited as an authoritative resource inside generative AI search results.
• We show not only if you’re cited, but also why—which content earns trust in this new environment.
• We can connect these citations to your broader analytics, enrollment, and content strategy data.

Strategy in an AI-Driven World

This isn’t guesswork. It’s measurable. By tracking AI citations, we can identify the narratives that resonate, the gaps that weaken authority, and the opportunities where your institution can maintain its brand message.

Generative AI has changed the rules of search. Fathom This helps you win by turning AI search visibility into a measurable advantage.