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Turning web, AI, and marketing data into measurable outcomes for higher ed.

Fathom This is a consulting and technology practice for universities—bringing together modern web stacks, AI search analytics, and enrollment-focused measurement. We help institutions understand how they appear in AI-generated answers, improve the pages AI cites, and connect that work to real decision signals.

See services Discovery Matrix™
AI visibility Statamic / Laravel GA4 + GSC + CRM reporting technical SEO

AI search analytics for higher ed

The Fathom This Discovery Matrix™ is a structured research method for measuring and improving institutional visibility in AI-generated answers—across programs, locations, platforms, and citations.

Learn the method

Web, AI, and marketing data—brought together

We turn measurement into action: technical SEO and structured content, modern CMS builds (Statamic/Laravel), and analytics pipelines that connect visibility to outcomes.

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Services

AI + SEO Visibility

Measure whether you appear inside AI-generated answers, then improve the pages AI cites—across programs, locations, and platforms.

Web + CMS Strategy

Build fast, resilient higher-ed sites with modern architecture, without breaking governance, accessibility, or analytics.

Data + Marketing Intelligence

Make your analytics trustworthy again: clean pipelines, consistent definitions, and dashboards leadership can rely on.

Web Hosting + Ops

Production-ready infrastructure for higher ed sites—secure, observable, and easy to maintain.

About Us

At Fathom This, we believe colleges and universities deserve technology that is both cutting-edge and intuitive. Our mission is simple: bridge the gap between institutions and next-generation web, marketing, and AI solutions, empowering you to thrive in an evolving digital landscape.

We help colleges and universities improve visibility, marketing ROI, and enrollment outcomes using specialty AI products, advanced web technologies, and data-driven insights, all strategically aligned with your institutional goals.

After nearly two decades of building websites and leading digital strategy in higher education, Zac Vineyard launched Fathom This to help solve the persistent, complex problems of web technology, emerging tech, and marketing data analysis in higher ed.

Contact

Discuss your project with us.

contact@fathomthis.agency

Insights

January 8th, 2026

Introducing the Fathom This Discovery Matrix™

The Fathom This Discovery Matrix™ is a structured research method for measuring how colleges and universities show up inside AI-generated answers, where discovery increasingly happens without a click.

September 16th, 2025

Introducing Google AI Overview Tracking for SEO/AIO Success

Our platform is now tracking content and citations in Google AI Overviews, the AI generated content at the top of Google's search results page.

July 22nd, 2025

Semantic Search & RAG in Higher Ed: The Quiet Revolution in Campus Tech

Semantic search and RAG (Retrieval-Augmented Generation) are transforming content search (website or other) and will change how prospective and current students get answers.

May 23rd, 2025

Statamic: The CMS Higher Ed Doesn’t Know It Needs

Throughout my career I’ve been watching for a CMS that really would simplify or solve higher ed web problems. Everything changed when I found Statamic.

May 17th, 2025

Personalization: a definition and how it is solved

As the topic of personalization has developed alongside AI, it’s become clear to me that higher ed institutions—when it comes to their martech stack—need a better definition of what personalization really means.