AI Visibility and Marketing Analytics for Higher Ed
The clarity higher ed marketing has been missing.
The Fathom This Discovery Matrix™ is now Vega.
AI Visibility
Vega
Measuring how and where your higher ed institution appears in AI-generated answers.
- AI Visibility —
- Measures how often your institution appears at all when AI systems answer common student questions.
- Program Discovery Coverage —
- Drills down to the academic program level, testing visibility against a standardized set of high-intent questions about specific majors and offerings.
- Competitive Presence —
- Measures how often peer and competitor institutions surface in your place and how often you appear alongside them.
- Authority Alignment —
- Checks whether the pages AI systems actually cite are the pages you'd want them citing: your best, most authoritative content.
Marketing Analytics
Altair
A marketing analytics platform that connects Slate and GA4 to show what drives enrollment and what doesn't.
- Slate and GA4, finally connected.
- Your CRM and web analytics stop living in separate worlds. Altair unifies them so you can see the full path from first click to enrollment.
- Answers you can take to a board.
- Every metric is built to translate marketing into language leadership cares about: applications, efficiency, and ROI, not impressions and clicks.
- A methodology, not just a dashboard.
- Altair brings the framework that tells you what to measure so connected data actually becomes clear answers.
- Insight in days, not months.
- Once your data is flowing, the first answers arrive within days of setup.
Ready to onboard the first users into the beta release. See if you qualify.
